Posts tagged as:

Olympics

Olympic Sponsors Brand Heathrow Airport

by Ray Ally on July 26, 2012

Photos: Ray Ally I’ve just flown into Heathrow Airport’s Terminal Five and was surprised by the lack of Olympic branding at the airport. Considering it’s the host airport for the games I think the organisers have missed a big opportunity. As when athletes, spectators and tourists arrive from around the world, the airport is the […]

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Olympic Lightning Bolt Strikes Again

by Ray Ally on August 17, 2009

Photo: Ray Ally Yesterday in Berlin at the World Championships, Usain Bolt smashed his world record for the 100m to 9.58 seconds. It was exactly a year ago to the day, that the Jamaican set the previous world record of 9.69 seconds at the Olympics games in Beijing. The memory of him winning three gold […]

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Beijing Olympics, One Year On

by Ray Ally on August 8, 2009

Photo: Ray Ally A year ago today the Beijing Olympics opened in China to fanfare and fireworks. The 8th day of the 8th month in 2008 was a unique day (08, 08, 08) and chosen for its auspicious good fortune. But a year after the greatest games in the world, what is left of the […]

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Olympic Green Brands New China

by Ray Ally on August 25, 2008

Photos: Ray Ally The Olympic Green was at the heart and soul of the games, the place where gold medals were won and world records broken. More importantly it was also a place where the local people mingled with foreign tourists and the ‘New Brand China’ relaunched itself to the world. If the spirit of […]

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Adidas Gold Fever

by Ray Ally on August 20, 2008

Photo: Ray Ally With the Olympics well into the second week the race between the sporting brands is approaching the final bend. Li Ning’s spectacular ultimate ambush of the opening ceremony is now a distant memory as the battle is really only between the two giants of Nike and adidas. Nike who has dressed the […]

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Beijing’s Baywatch Babes

by Ray Ally on August 18, 2008

Photos: Ray Ally Watching beach volleyball on a bright sunny blue sky day in Beijing you could almost think you had been transported to Rio or Bondi beach. This is especially true when Beijing’s own bikini Baywatch cheerleaders come out to play and turn the serious sporting event into carnival atmosphere. The volleyball stadium is […]

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Beijing’s Biggest Fake

by Ray Ally on August 15, 2008

Photo: Ray Ally The word ‘China’ and ‘fake’ is inextricably linked but has been out of the headlines for some time. With recent events at the opening ceremony this troubling aspect of China is now back again in the spotlight. The fake fireworks and fake singing has left a slightly sour taste in my mouth […]

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Puma Unmasks a Chinese Face

by Ray Ally on August 12, 2008

Photo: Ray Ally With the Olympics being held in China for the first time most brands both local and international have jumped on the ‘China brandwagon’ trying win over the 1.3 billion Chinese consumers. Even the most American of brands like Coke, Budweiser and Nike have not be immune to this advertising trend. Sports brands […]

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Crazy Colourful Outdoor Olympic Parties

by Ray Ally on August 10, 2008

On opening night I was one of the estimated 16,309,000 million Beijingers that didn’t get to see the opening event at the Birds Nest stadium. For those lucky few, well 91,000 few, they witnessed a spectacular show on a never before seen scale. Most locals stayed at home to watch it with their family on […]

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Coke – Painting The Town Red

by Ray Ally on August 6, 2008

Photo: Ray Ally With less than two days to go before the games, Coca Cola has for been busy painting the town red. An Olympic sponsor since 1928 in Amsterdam, Coke continues to be one of the most visible and creative sponsors of the Olympics. In China, the latest poster campaign features a kaleidoscope of […]

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