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Landor

Unfortunately I missed this year’s Super Bowl XLV, (logo designed by Landor) which was by all accounts a thrilling game. But I didn’t miss the furor over Groupon’s “Tibetan” ad, as Jo Kent from CNN called me soon after for comment. With advertisers paying up to US $100,000 per second, Groupon’s 30 second ad was […]

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Photo: Ray Ally Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company. Despite Levis Strauss & Co. having a 150 year […]

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Going Green In China

by Ray Ally on May 5, 2010

Last week I did an interview with Jo Kent from CNN on a story about consumers in China ‘going green’. The story by Emily Chan,  focused on Tsingtao beer one of China’s leading brands who are accused of violating environmental standards. Would Chinese consumers ‘go green’ — if given the choice? Qingdao, China (CNN) — […]

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Image: © Landor Associates. Used With Permission. All Rights Reserved. This week I was interviewed by Benjamin Li, from Media Asia magazine. He was writing about Diageo’s increased stake in Shui Jing Fang and was looking for some branding insights into the story. Fortunately, I had worked on the baijiu category and our Landor New […]

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Photos: Ray Ally Last week Crest launched its revolutionary Pro-Health range of oral products in China with a National Press Conference in Beijing. My colleague, Caroline (picture above) who had worked on the project, flew in from Hong Kong and invited me the launch. It was to be a multimedia and live action event held […]

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