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Reinventing Foreign Brands For China

by Ray Ally on November 15, 2011

China has the most diverse and dynamic brandscape in the world. Fuelled by a growing population of over 1.34 billion and a rising middle class that’s aspires to luxury brands. Consumers in China are more open to trying new brands especially foreign brands, even those that may seem tired and old in the west. Which […]


Unfortunately I missed this year’s Super Bowl XLV, (logo designed by Landor) which was by all accounts a thrilling game. But I didn’t miss the furor over Groupon’s “Tibetan” ad, as Jo Kent from CNN called me soon after for comment. With advertisers paying up to US $100,000 per second, Groupon’s 30 second ad was […]

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Tough Love For 24 Million Chinese Men

by Ray Ally on June 25, 2010

Chinese boys 119, Chinese girls 100. No this isn’t a basketball score, but the imbalance of the sexes of babies being born in China. In rural areas this number raises to 140 boys to 100 girls. In western countries, a normal ratio should be around 107 boys to 100 girls. In China this is becoming […]

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Going Green In China

by Ray Ally on May 5, 2010

Last week I did an interview with Jo Kent from CNN on a story about consumers in China ‘going green’. The story by Emily Chan,  focused on Tsingtao beer one of China’s leading brands who are accused of violating environmental standards. Would Chinese consumers ‘go green’ — if given the choice? Qingdao, China (CNN) — […]

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Mr Gay China Shut Down By Police

by Ray Ally on January 20, 2010

I gave an interview last week with Emily Chang from CNN, just before the first ever Mr Gay China pageant was due to be held in Beijing. Surprising the event was shut down at the last minute due to the organiser’s ‘paperwork’ not being in order. Last summer I wrote about Shanghai’s Gay Pride event, […]

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Beijing Boy Racers

by Ray Ally on November 8, 2009

On Friday I briefly appeared on CNN, as I was quoted in a video story called Life in the Fast Lane. CNN’s Emily Chang was reporting on China’s super rich kids, that race cars for pleasure. However, these are not your usual boy racers, as these guys only drive Ferraris, Porsches and Lamborghinis. If the […]

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China’s New Girl Power

by Ray Ally on May 4, 2009

Last week I did a CNN interview in Beijing, with a bubbly reporter called Emily Chang. She was writing a story about Western brands targeting Chinese women in their 20’s and 30’s, particularly in the areas of fashion and beauty. You can read the full story “Western Brands Eye Chinese Women” and watch the video […]

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