Reinventing Foreign Brands For China

15 November 2011

China has the most diverse and dynamic brandscape in the world. Fuelled by a growing population of over 1.34 billion and a rising middle class that’s aspires to luxury brands. Consumers in China are more open to trying new brands especially foreign brands, even those that may seem tired and old in the west. Which […]

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King Kevin Rocks King Richard III

13 November 2011

Photo: Ray Ally Beijing receives many royal and foreign dignitaries, but it’s rare to have a Shakespearean King played by one of Hollywood’s royalty. Richard III opened last Friday for a special three night only run at the iconic “Egg” theatre, the National Centre For The Performing Arts. This version is a modern take on […]

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Big Trend: Small Luxury Cars In China

9 November 2011

Photos: Ray Ally One the biggest trends in the auto industry over the last few years has been the introduction of small luxury cars. Audi is the last of the big three German brands to launch it’s own version. It went on sale last month and I saw it at an eye-catching exhibition stand at […]

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Learning Mandarin For Branding

27 June 2011

Photo: Ray Ally It’s been almost three months since I started my career break from my branding career to learn Mandarin. I thought I would have more time to relax and do all those things I have been putting off like writing more frequently on this blog. However studying Mandarin six hours a day in […]

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Smart’s Small Car Big Idea

9 April 2011

Photos: Ray Ally Take one of the smallest cars you can buy in China and one of the biggest basketball stars in America and put them together. Then you get the new multi-million dollar advertising campaign from Smart cars in China. Basketball and cars may seem an odd combination, but they are two of the […]

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Shanghai Introduces One-Dog Policy

12 March 2011

Photo: Ray Ally Shanghai is introducing a new one-dog policy in downtown and new urban areas. It comes into effect May 15 and will limit households to only owning one dog. The law is intended to control the growing dog population and make owners more responsible for their pets. Last year in Shanghai there were […]

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Beijing – The 72nd Most Liveable City In The World

26 February 2011

Photo: Ray Ally China is now the number two economy in the world, behind the USA. Despite the kudos and money this brings, it doesn’t seem to equate to a better quality of life. In a recent survey, Beijing only ranked 72nd in the list of the world’s most liveable cities. In the survey by […]

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Gap China Brings East And West Together

16 February 2011

Photo: Ray Ally The blending of East and West is a familiar concept in Asia. Gap China’s latest advertising takes a fresh look at this idea, through the pairing of creative people from America and China. The theme is brought to life, through simple yet engaging images, shot by world famous photographer Annie Leibovitz. The […]

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Groupon’s “Tibet” Ad: Disastrously Fumbled At Super Bowl

7 February 2011

Unfortunately I missed this year’s Super Bowl XLV, (logo designed by Landor) which was by all accounts a thrilling game. But I didn’t miss the furor over Groupon’s “Tibetan” ad, as Jo Kent from CNN called me soon after for comment. With advertisers paying up to US $100,000 per second, Groupon’s 30 second ad was […]

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