About Me


One-Line Bio

A design and branding consultant living in Beijing for over four years.

Short Bio

Ray has over 20 years multi-disciplinary branding experience, spanning corporate identity, packaging, retail, exhibition and environmental graphics, and printed communications. He has lead projects in the UK, across Europe and for the last 12 years throughout Asia and China. His knowledge spans a broad range of clients from banking, telecoms, petroleum, technology, airlines, retail and automotive for regional and multi-national corporations.

Full Corporate Bio

Ray Ally
Executive Director Brand Consultancy
Landor Associates, Beijing

Ray is Executive Director Brand Consultancy, Greater China and is based in Beijing. Ray’s role is primarily branding consultancy, business development, and managing key clients, as well as helping manage, train and grow our new Beijing team.

Prior to his current position, Ray was Senior Design Director of Landor Hong Kong, and was responsible for leading corporate identity programmes in the Asia Pacific region. Ray has a wide experience of branding for projects in China, Hong Kong, Taiwan, Indonesia, Malaysia, Thailand, and India. His knowledge spans a broad range of clients from banking, telecoms, petroleum, technology, airlines, and retail to multi-national corporations.

He joins Landor after setting up and selling his own boutique consultancy X-Ray Design, which specialised in branding and integrated communications for many of Hong Kong’s major corporations.

Headhunted to Hong Kong in 1996, as Design Director of PPA Design, he led communications projects for some of the regions blue chip multi-nationals including Clifford Chance, Walt Disney, Coca-Cola and Microsoft.

Before moving to Asia, he was Design Director and Head of Graphics at Conran Design Group, in London, where he was instrumental in leading multi-disciplinary projects for clients such as IBM, Shell and British Airways.

He began his career with international design consultants Fitch, designing packaging, retail identity and environmental graphics for projects in the UK and throughout Europe.

Ray has over 20 years multi-disciplinary branding experience, spanning packaging and branding, corporate identity, retail, exhibition and environmental graphics, and printed communications across the UK, Europe and Asia.

Educated at Middlesex University and Leeds Metropolitan University in the UK, he graduated with a BA Honours Degree in graphic design.

He is a visiting lecturer at the Central Academy of Fine Arts in Beijing and a regular commentator on design and branding, for leading publications including Media Magazine, Advertising Age, Financial Times and CNN.


Nina October 7, 2009 at 5:40 AM

You have a very impressive CV and are lucky to have worked in so many places.

Galima Akhmadullina November 3, 2009 at 10:16 PM

Hello, my name is Galima Akhmadullina and I am a producer on the Russian tv-channel. I was wondering if you could get online on skype to give a short (1-2 min) comment about the current situation with the H1N1 virus in China for our evening news programme. Thank you!

Cokey November 4, 2009 at 4:37 AM

Hi Ray, I met you at the Icograda conference in Beijing so it is nice to be abke to read your blog. You should think about teaching more if you have time?

Broc November 4, 2009 at 6:14 AM

I am an American architect living long term in China and have written a book. Perhaps you would like to know more;
“The Tragic Kingdom, or; “Prisoner in a Chinese Theme Park”, (found on all bookstore websites such as amazon.com, borders, etc), is a behind-the-scenes look into the field of design and build in China. The book is a profile of the personalities, culture, and psychology of the world’s most massive looming superpower as seen through the eyes of an ex-pat American.
I have witnessed a formidable decade in which China has commanded a modern presence on the world stage and have participated in the planning, designing, and building of mega-theme parks in Beijing, world-class aquariums in Shanghai, gigantic malls in the Pearl Delta, resorts in Tibet, and panda relocation projects in the foothills of the Himalayas.
The stories and themes found in The Tragic Kingdom spring from one man’s journey. At the same time I believe they disclose truths about a globalization that eventually will impact every economy, lifestyle, and person on the planet.

Ray Ally November 21, 2009 at 5:18 PM

Hi Galima, apologies for late reply as I haven’t been reviewing my comments for some time. I also just realised I didn’t have my email address on my site. Anyway next time you can email me at ray.ally@landor.com
Cheers Ray

Ray Ally November 21, 2009 at 5:31 PM

Hi Broc, your book certainly sounds very interesting and you have been in China long enough to see many changes. No doubt you will be keeping a close eye on Disney’s new venture in Shanghai. Should be very exciting…

Broc January 12, 2010 at 5:02 AM

Yes, Disney in Shanghai is rumored to be more in the style of their Expo Center in Floridaaaaaaaaaar. Whatever the case, they have already opened an English Language school in order to have a complete and diposable staff by 2014.

Bob January 16, 2010 at 11:37 PM

Hi, I’m an Italian guy and -searching through your blog- I faced a scan of the cover GQ china October 2009. I’ve a question about that magazine. I don’t have it, but I need to know if there’s something I’m searching on it.
Could you write me on my mail? I’d appreciate it for confidential info’s.
I hope you can do that. Good work for the moment and thanx.
Keep posting!
Ciao Bob

Joan Boivin February 8, 2010 at 10:59 PM

Hi Ray,
How are you?
I was just looking up variuos artists for a project …and Voila, your site turned up. I’m still based in Hong Kong.
I look forward to keeping in touch.
All the very best

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