A design and branding consultant living in Beijing for over four years.
Ray has over 20 years multi-disciplinary branding experience, spanning corporate identity, packaging, retail, exhibition and environmental graphics, and printed communications. He has lead projects in the UK, across Europe and for the last 12 years throughout Asia and China. His knowledge spans a broad range of clients from banking, telecoms, petroleum, technology, airlines, retail and automotive for regional and multi-national corporations.
Full Corporate Bio
Executive Director Brand Consultancy
Landor Associates, Beijing
Ray is Executive Director Brand Consultancy, Greater China and is based in Beijing. Ray’s role is primarily branding consultancy, business development, and managing key clients, as well as helping manage, train and grow our new Beijing team.
Prior to his current position, Ray was Senior Design Director of Landor Hong Kong, and was responsible for leading corporate identity programmes in the Asia Pacific region. Ray has a wide experience of branding for projects in China, Hong Kong, Taiwan, Indonesia, Malaysia, Thailand, and India. His knowledge spans a broad range of clients from banking, telecoms, petroleum, technology, airlines, and retail to multi-national corporations.
He joins Landor after setting up and selling his own boutique consultancy X-Ray Design, which specialised in branding and integrated communications for many of Hong Kong’s major corporations.
Headhunted to Hong Kong in 1996, as Design Director of PPA Design, he led communications projects for some of the regions blue chip multi-nationals including Clifford Chance, Walt Disney, Coca-Cola and Microsoft.
Before moving to Asia, he was Design Director and Head of Graphics at Conran Design Group, in London, where he was instrumental in leading multi-disciplinary projects for clients such as IBM, Shell and British Airways.
He began his career with international design consultants Fitch, designing packaging, retail identity and environmental graphics for projects in the UK and throughout Europe.
Ray has over 20 years multi-disciplinary branding experience, spanning packaging and branding, corporate identity, retail, exhibition and environmental graphics, and printed communications across the UK, Europe and Asia.
Educated at Middlesex University and Leeds Metropolitan University in the UK, he graduated with a BA Honours Degree in graphic design.
He is a visiting lecturer at the Central Academy of Fine Arts in Beijing and a regular commentator on design and branding, for leading publications including Media Magazine, Advertising Age, Financial Times and CNN.