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Photos: Ray Ally In January Starbucks announced it was changing its identity to mark its 40th anniversary. It was dropping the words “Starbucks Coffee” from its logo to reflect the future direction of the brand. The new storefronts were unveiled last week at only four locations around the world. Beijing was one of them along [...]
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Photo: Ray Ally Last Friday was the Global Hand Washing Day (GHD). A private-pubic initiative to raise awareness of the importance of hand washing with soap to prevent disease. The scheme kicked off a week of activities involving schools and children in over 80 countries worldwide. Poor hygiene is a major problem in China, which [...]
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Photo: Ray Ally The recent Gap logo redesign has caused a blitzkrieg on the blogs in the US. In China the news has been greeted less reactionary, as the brand doesn’t have a history on the mainland, although most young people are aware of the brand. However, Gap is causing some commotion in China as [...]
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