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Photo: Ray Ally
Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company.
Despite Levis Strauss & Co. having a 150 year history, Levi’s [...]
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Goooogled Out
The Google saga has been running for weeks, but I got bored and Gooooogled out a long time ago. Every news station, newspaper and blog has covered the story to death. From politicians, journalists to amateur armchair activists, the story has been reported from every angle. However, for the last word on this [...]
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Photo: Ray Ally
GQ the quintessential men’s lifestyle magazine, has just launched its Chinese language edition on the mainland. The China edition is called Zhi Zu (智族), a phonetic and meaningful translation that sounds like GQ.
The acronym GQ stands for Gentlemen’s Quarterly, as the magazine was originally conceived in 1958 as a quarterly men’s fashion magazine. [...]
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Photo: Ray Ally
The June edition of the ultra-cool designer magazine Wallpaper has had a China makeover this month, as the entire magazine was written, designed and produced, literally in China.
Wallpaper shipped its editorial team to Shanghai and Beijing and set then up in temporary offices for a month. This was to ensure that the team [...]
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