art, branding, communication, design, experience
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China has the most diverse and dynamic brandscape in the world. Fuelled by a growing population of over 1.34 billion and a rising middle class that’s aspires to luxury brands. Consumers in China are more open to trying new brands especially foreign brands, even those that may seem tired and old in the west. Which [...]
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Unfortunately I missed this year’s Super Bowl XLV, (logo designed by Landor) which was by all accounts a thrilling game. But I didn’t miss the furor over Groupon’s “Tibetan” ad, as Jo Kent from CNN called me soon after for comment. With advertisers paying up to US $100,000 per second, Groupon’s 30 second ad was [...]
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Chinese boys 119, Chinese girls 100. No this isn’t a basketball score, but the imbalance of the sexes of babies being born in China. In rural areas this number raises to 140 boys to 100 girls. In western countries, a normal ratio should be around 107 boys to 100 girls. In China this is becoming [...]
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Last week I did an interview with Jo Kent from CNN on a story about consumers in China ‘going green’. The story by Emily Chan, focused on Tsingtao beer one of China’s leading brands who are accused of violating environmental standards. Would Chinese consumers ‘go green’ — if given the choice? Qingdao, China (CNN) — [...]
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I gave an interview last week with Emily Chang from CNN, just before the first ever Mr Gay China pageant was due to be held in Beijing. Surprising the event was shut down at the last minute due to the organiser’s ‘paperwork’ not being in order. Last summer I wrote about Shanghai’s Gay Pride event, [...]
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On Friday I briefly appeared on CNN, as I was quoted in a video story called Life in the Fast Lane. CNN’s Emily Chang was reporting on China’s super rich kids, that race cars for pleasure. However, these are not your usual boy racers, as these guys only drive Ferraris, Porsches and Lamborghinis. If the [...]
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