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Channel Four

CCTV Makes a Splash

by Ray Ally on October 13, 2009

China Central Television’s (CCTV) new advertising ident is inspired by traditional Chinese ink and wash painting. However, the concept is rendered by state-of-the art computer graphics to create an atmospheric modern masterpiece.
It starts with a droplet of ink in water, which transforms into mountains, a fish, a bird and then a dragon. These are familiar [...]

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