art, branding, communication, design, experience
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Photo: Ray Ally
Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company.
Despite Levis Strauss & Co. having a 150 year history, Levi’s [...]
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Photos: Ray Ally
Starbucks is one of the most popular brands in the mainland, despite the fact that China does not have a history of coffee culture. However, as the saying goes ‘due to popular demand’, the brand is now selling its own Starbucks branded Chinese tea. The vice president for market, product, and communications in [...]
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Photos: Ray Ally
Bottled water sales have dropped in the US due to the recession and consumer concerns about environmental issues of using plastic bottles. This has led manufacturers to look to Asia for growth, where demand for safe hygienic water is rising. The latest brand to enter China is Glacéau’s Vitaminwater, a fruity vitamin enriched [...]
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Photo: Ray Ally
Agricultural Bank of China (ABC), one of China’s Big Four State run banks has recently unveiled a new retail fascia using the English acronym ABC. This brings it into line with other Chinese banks, most notable Industrial and Commercial Bank of China, which uses the acronym ICBC.
This new look is undoubtedly linked to [...]
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Photo: Ray Ally
While Obama is trying to reform the healthcare system in the US, my recent hospital stay in Beijing has given me some first hand insight into the problems facing China’s healthcare. Which will be a huge opportunity for western medical brands to benefit from.
Despite having over 19,246 hospitals and more than 270,000 medical [...]
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The most famous hotel bed brand in the world has come to China. The Westin Heavenly Bed is now available to buy at the Westin Beijing Financial Street. It’s been 10 years since the bed was launched back in 1999 and to celebrate its anniversary it can now be bought in Beijing.
Through customer research the [...]
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Photo: Ray Ally
The mighty mean Hummer, the ultimate off road, go anywhere, bad boy rapper car has finally found a terrain it cannot cross–the Chinese Government.
Troubled GM sold its Hummer brand earlier this year for US$100m to China’s, Sichuan Tengzhong Heavy Industrial Machinery Company. However, the deal is likely to be blocked by the Chinese [...]
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Photo: Ray Ally
The June edition of the ultra-cool designer magazine Wallpaper has had a China makeover this month, as the entire magazine was written, designed and produced, literally in China.
Wallpaper shipped its editorial team to Shanghai and Beijing and set then up in temporary offices for a month. This was to ensure that the team [...]
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Photo: Ray Ally
Taking an early flight out of Beijing airport last week, I caught sight of Air China’s new bird, a beautiful Phoenix, which was taxing across the runway. Now I am no plane spotter and I have never been a bird spotter either, but I was taken in by the striking new livery design.
This [...]
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