art, branding, communication, design, experience
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Photos: Ray Ally The killing last week of two young women police constables has reignited the question of whether British police should be armed. The officers were responding to what they thought was a routine low risk burglary callout, when they were ambushed in a hail of bullets and grenade attack. It’s a tragic story, [...]
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Photos: Ray Ally I’ve just flown into Heathrow Airport’s Terminal Five and was surprised by the lack of Olympic branding at the airport. Considering it’s the host airport for the games I think the organisers have missed a big opportunity. As when athletes, spectators and tourists arrive from around the world, the airport is the [...]
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Photos: Ray Ally One the biggest trends in the auto industry over the last few years has been the introduction of small luxury cars. Audi is the last of the big three German brands to launch it’s own version. It went on sale last month and I saw it at an eye-catching exhibition stand at [...]
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Photo: Ray Ally It’s been almost three months since I started my career break from my branding career to learn Mandarin. I thought I would have more time to relax and do all those things I have been putting off like writing more frequently on this blog. However studying Mandarin six hours a day in [...]
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Photos: Ray Ally In January Starbucks announced it was changing its identity to mark its 40th anniversary. It was dropping the words “Starbucks Coffee” from its logo to reflect the future direction of the brand. The new storefronts were unveiled last week at only four locations around the world. Beijing was one of them along [...]
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Photo: Ray Ally The recent Gap logo redesign has caused a blitzkrieg on the blogs in the US. In China the news has been greeted less reactionary, as the brand doesn’t have a history on the mainland, although most young people are aware of the brand. However, Gap is causing some commotion in China as [...]
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Photo: Ray Ally Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company. Despite Levis Strauss & Co. having a 150 year [...]
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Photos: Ray Ally Starbucks is one of the most popular brands in the mainland, despite the fact that China does not have a history of coffee culture. However, as the saying goes ‘due to popular demand’, the brand is now selling its own Starbucks branded Chinese tea. The vice president for market, product, and communications [...]
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Photos: Ray Ally Bottled water sales have dropped in the US due to the recession and consumer concerns about environmental issues of using plastic bottles. This has led manufacturers to look to Asia for growth, where demand for safe hygienic water is rising. The latest brand to enter China is Glacéau’s Vitaminwater, a fruity vitamin [...]
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Photo: Ray Ally Agricultural Bank of China (ABC), one of China’s Big Four State run banks has recently unveiled a new retail fascia using the English acronym ABC. This brings it into line with other Chinese banks, most notable Industrial and Commercial Bank of China, which uses the acronym ICBC. This new look is undoubtedly [...]
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