China has the most diverse and dynamic brandscape in the world. Fuelled by a growing population of over 1.34 billion and a rising middle class that’s aspires to luxury brands. Consumers in China are more open to trying new brands especially foreign brands, even those that may seem tired and old in the west. Which [...]
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About This Blog
Welcome to X-Ray China. A creative look at life in Beijing and what’s happening in design and branding in China—the fastest growing brandscape in the world.
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- Ray Ally on London’s Olympic Doom And Gloom
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- Big Trend: Small Luxury Cars In China | Luxury Cars Blog - Cars Photos Wallpapers on Big Trend: Small Luxury Cars In China
- Ray Ally on Smart’s Small Car Big Idea
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Quoted In The News
- 1. Feb 2010 – Choosing the right Chinese name: BEIJING, China (China Daily)—”Most companies needs to have a strong Chinese name because a bad name can bring the company down,” said Ray Ally, executive director of Landor Associates, a brand consulting firm. Compared with other factors such as a good b
- 2. Jan 2010 – New ad campaign touts 'made in China': BEIJING, China (USA TODAY)—”The government says it’s going down well, but if you read the blogs and the undercurrent, there’s been a lot of criticism,” says Ray Ally, a brand consultant at Landor Associates in Beijing. Ally says China intends to…
- 3. April 2009 – Western brands eye Chinese women: BEIJING, China (CNN)—”H&M is targeting young women from the age of 20-35,” said marketing consultant Ray Ally. “They’re looking for a very kind of Western fashion. They want clothes they can’t buy in China from local brands.”
- 4. Feb 2009 – Landor brands condoms, naughty or nice: BEIJING, China (Media Magazine)—“Sex in China used to be taboo, but times have changed and younger people are now more openly discussing the subject,” said Ray Ally executive director of brand consultancy, Landor Associates…
- Bidding for brands: India and China acquire a taste for luxury: MUMBAI, India (Financial Times)—“Although Jaguar is historically a very strong brand, I think what they [Ford] tried to do was keep the old look of Jaguar instead of modernising it and making it more relevant,” says Ray Ally, executive director…
- The £500m Chinese takeaway: LONDON, UK (Media Week)—”It is all about localisation,” says Ray Ally, executive director for brand consultancy and design firm Landor Associates. “The foreign multinational corporations realise they need to be more of a partner to China…
- Your video of Beijing CCTV fire: BEIJING, China (BBC World News)— viewer Ray Ally filmed the moment the CCTV building in Beijing caught fire, during celebrations to mark the end of Chinese New Year.
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