Images from BrandZ
BrandZ Top 100 Most Valuable Brands 2010 was released yesterday. The survey asks over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands from different industry sectors. Produced by Millward Brown Optimor, it measure and ranks the top brands in the world across category and region.
The survey has been running since 2006 and is now in its fifth year. Not surprisingly, the top ten brands today have performed been pretty consistently over the years. Although they jostle each other for position they remain with a few exceptions the same brands from five years ago.
What is interesting is to see the rise of China brands and how they have been increasing in brand value and position. In 2006 Asia was dominated by Japanese brand, with only one Chinese brand in the top ten. Today four of the top five brands in Asia are now from China, and India now has one brand in the top ten.
So, in a relatively short space of five years Chinese brands have come to dominate Asia. However it will take a lot longer for them to crack the Global 100, which is still dominated by American brands.
An interesting read and well worth visiting the website and downloading the PDF to get the full story.
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I am sure this is a matter of the overall growth of Chinas own economy and these brands local market power and growth and not related to expansion elsewhere in Asia. The brands mentioned above here of Chinese descent are not active in sales outside of China as such and are very different from the Japanese mentioned. Naturally Chinese companies will top such a list since due to the size of Chinas economy compared to other Asian nations.
China is now the number two economy in the world behind USA, so i am sure these brands will become even stronger as they grow outside of China