Photos: Ray Ally
Chinese New Year is fast approaching as the moo of the Ox makes way for the roar of the Tiger. As the third sign in the Chinese Zodiac, it is a symbol of power and authority, which rules the other animals.
Over the past few weeks red lanterns and red and gold New Year decorations have gone up across Beijing as China prepares to go Tiger crazy.
Hoteliers, retailers and manufacturers have been making the most of this stripy animal, as it appears almost everywhere in advertising, promotions and decorations across the city.
The Tiger has been depicted in every medium from illustration, photography through to animated computer graphics. It’s animal styles range from traditional Chinese paper cut to cartoon animation and three-dimensional designs.
Though the Tiger is normally associated with being powerful, fierce even cruel, most depictions of the animal appear more cuddly, cute and playful.
One of the more creative expressions is the Tiger heads on the mannequins at Esprit. A unique and witty way to celebrate the year with clever with a merchandising display. However for sheer scale and size the LED billboard at Sanlitun Village shows a huge promotional tiger cartoon which is pretty cool.
New Year is a traditional time of gift giving for family and friends. It’s also a time where consumers spend more on big ticket items like cars, household appliances, but also clothing, dining and entertaining. So retailers are hoping that this cuddly cat captures the imagination and wallets of consumers over the holiday season.
There are five elements in the Chinese Astrological: metal, wood, water, fire and earth. So accordingly this year 2010, will be the Year of The Metal Tiger. Metal is also associated with gold, so it could mean an even more prosperous year. And with China already leaping ahead and set to become the number two economy in the world the Tiger has already arrived.
2010 will start with a big roar and looks set to be another strong year for China in the world economy. So I hope it’s a good year too for all my readers and wishing you a Happy Chinese New Year of The Tiger.
“Gong Xi Fa Cai!”
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Happy New Year!
I am born in the year of the tiger and I am desperate to get one of those Tiger heads on display in Esprit. I asked in the store yesterday but didnt get much help.
If you can help me find or buy one that would be cool
Cheers Anna
I have to compliment you on your blog. Great content with excellent pictures. I traveled to china a few years ago and had a great experience. I’d go back if I had the cance. Right now I am serving in Afghanistan as a U.S. Marine. We just stood up our own blog and I’d like to get your thoughts on it if you would give them to me. I am looking for ideas on how to make it better. I found your blog out there and think it’s a great model. Please let me know ywhat you think of our unit blog. I am with the NATO Training Mission-Afghanistan and our blog is on our webpage- http://www.ntm-a.com
I appreciate your help!
Col Gregory T. Breazile, USMC