art, branding, communication, design, experience
From the monthly archives:
Photo: Ray Ally
Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company.
Despite Levis Strauss & Co. having a 150 year history, Levi’s [...]
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Last week I did an interview with Jo Kent from CNN on a story about consumers in China ‘going green’. The story by Emily Chan, focused on Tsingtao beer one of China’s leading brands who are accused of violating environmental standards.
Would Chinese consumers ‘go green’ — if given the choice?
Qingdao, China (CNN) — In Qingdao [...]
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