art, branding, communication, design, experience
From the monthly archives:
Images from BrandZ
BrandZ Top 100 Most Valuable Brands 2010 was released yesterday. The survey asks over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands from different industry sectors. Produced by Millward Brown Optimor, it measure and ranks the top brands in the world across category and region.
The survey has been running since [...]
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Photos: Ray Ally
BMW has just launched its new global advertising campaign called ‘Joy’ in China. The launch coincides with last weeks, Shanghai Grand Prix and the opening yesterday of the 11th Beijing International Auto Show.
The campaign has been localised for the China market and the word Joy has been translated into the Chinese word Yue [...]
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Photos: Ray Ally
On a recent trip back to Beijing, I saw the newly launched China made MG6. It’s the brands first all new car design in 15 years and the first since MG was sold to Nanjing Automobile in 2005. Then in 2007 Nanjing Automobiles were bought by SAIC, which is now the third largest [...]
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Goooogled Out
The Google saga has been running for weeks, but I got bored and Gooooogled out a long time ago. Every news station, newspaper and blog has covered the story to death. From politicians, journalists to amateur armchair activists, the story has been reported from every angle. However, for the last word on this [...]
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