art, branding, communication, design, experience
From the monthly archives:
Photos: Ray Ally
Most corporate advertising is bland and boring, so I hardly ever look at the pictures yet alone read the copy. However the new ads from BASF made me stop, look and read.
They appeared last week in China Daily, as part of BASF’s first ever unified global campaign. Based on the idea of ‘love [...]
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Photo: Ray Ally
Next Saturday, 27th March at 8.30pm is the Global Earth Hour, organised by The World Wildlife Fund. An event where participating households and businesses, will turn off their lights and non-essential appliances for one hour. Last year, I wrote it was disappointingly not very dim in Beijing. However, this year a new poster [...]
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Photos: Ray Ally
Starbucks is one of the most popular brands in the mainland, despite the fact that China does not have a history of coffee culture. However, as the saying goes ‘due to popular demand’, the brand is now selling its own Starbucks branded Chinese tea. The vice president for market, product, and communications in [...]
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Image: © Landor Associates. Used With Permission. All Rights Reserved.
This week I was interviewed by Benjamin Li, from Media Asia magazine. He was writing about Diageo’s increased stake in Shui Jing Fang and was looking for some branding insights into the story.
Fortunately, I had worked on the baijiu category and our Landor New York Office [...]
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Photos: Ray Ally
Last week the new look China Daily newspaper landed on my doorstep. Launched on March 1st to coincide with the opening of China’s National Peoples Congress in Beijing. The newspaper has made many new changes in editorial and content as well as implementing a bold new design.
China Daily is the official Chinese government [...]
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Photo: Ray Ally
What do Lamborghini, Bugatti, and Aston Martin have in common in China? Well, apart from being the most luxurious sports cars in the world, they have all recently opened new showrooms in Beijing. These premises on Jinbao Street, are the largest flagships sites for the brands in Asia.
The obvious reason for opening in [...]
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