art, branding, communication, design, experience
From the monthly archives:
Photos: Ray Ally The Olympic Green was at the heart and soul of the games, the place where gold medals were won and world records broken. More importantly it was also a place where the local people mingled with foreign tourists and the ‘New Brand China’ relaunched itself to the world. If the spirit of [...]
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Photo: Ray Ally With the Olympics well into the second week the race between the sporting brands is approaching the final bend. Li Ning’s spectacular ultimate ambush of the opening ceremony is now a distant memory as the battle is really only between the two giants of Nike and adidas. Nike who has dressed the [...]
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Photos: Ray Ally Watching beach volleyball on a bright sunny blue sky day in Beijing you could almost think you had been transported to Rio or Bondi beach. This is especially true when Beijing’s own bikini Baywatch cheerleaders come out to play and turn the serious sporting event into carnival atmosphere. The volleyball stadium is [...]
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Photo: Ray Ally The word ‘China’ and ‘fake’ is inextricably linked but has been out of the headlines for some time. With recent events at the opening ceremony this troubling aspect of China is now back again in the spotlight. The fake fireworks and fake singing has left a slightly sour taste in my mouth [...]
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Photo: Ray Ally With the Olympics being held in China for the first time most brands both local and international have jumped on the ‘China brandwagon’ trying win over the 1.3 billion Chinese consumers. Even the most American of brands like Coke, Budweiser and Nike have not be immune to this advertising trend. Sports brands [...]
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On opening night I was one of the estimated 16,309,000 million Beijingers that didn’t get to see the opening event at the Birds Nest stadium. For those lucky few, well 91,000 few, they witnessed a spectacular show on a never before seen scale. Most locals stayed at home to watch it with their family on [...]
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Photo: Ray Ally With less than two days to go before the games, Coca Cola has for been busy painting the town red. An Olympic sponsor since 1928 in Amsterdam, Coke continues to be one of the most visible and creative sponsors of the Olympics. In China, the latest poster campaign features a kaleidoscope of [...]
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I love the Olympic games – and have been a devoted fan since watching my first games back in 1972. My dad had recently bought our first colour television, which for a nine-year-old boy made the event even more memorable, spectacular and colourful. As a graphic designer my ultimate dream project has always been to [...]
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