Olympic Tickets Fiasco: No Pain No Gain

by Ray Ally on July 27, 2012

My Olympic tickets arrived a few weeks ago, but I had to wait to open them until I arrived in the UK. The ticketing process has been an Olympic fiasco with many people complaining about the frustrating process and exorbitant price of the tickets. I must admit it was a very stressful experience trying to buy them online, which is why many people gave up. I tried unsuccessfully three times, but I kept trying and would not give in. In fact I must of used all the Olympic brand values of “Faster, Higher and Stronger” to succeed.

Firstly, I had to be faster than anyone else and make sure I was online the split second the tickets became available. Secondly, I had to bid for the higher price tickets to make sure I had the least competition. I figured out everybody would want the £20 tickets so competition would be fiercest for these. And thirdly, my perseverance had to be stronger than anyone else. To keep going through the constant crashing and timing out of the ticketing system and starting over and over again. I had to work through the pain and disappointment of the process and not give in till I won.

I am glad to say my Olympic effort paid of in the end, as I ended up with tickets for most of the sports I really wanted to watch. I could have tried for more, but I was so worn out by long hours of training and the whole process I decided to retire and walk away while I was still on top.

The ticket designs are modern, bright and colourful with a number of new features which make them special. The ticket is split into three parts; the top section contains the date and time, the middle section illustrates the sport and the bottom section has all the main ticketing and seating information.

The tickets are colour coded depending on the venue. They have an illustration of the stadium on the bottom right hand side,  just about the security hologram. I like the idea of using the Olympic icons to differentiate each sport on the tickets. However, I don’t like the design of the pictograms, which I think look like old fashion clip art images, which look badly drawn and lack style and finesse.

While I understand the designers of the icons have taken their inspiration from the angular and jagged design of the London 2012 logo. This has created uncomfortable looking images with fall between appearing like realistic drawings or stylised designs. They also lack a uniqueness, look generic and have no visual link to London. If you compare the pictograms for Athens, Sydney or Beijing, they did a great job in making their Olympic icons ownable, unique and memorable.

Despite this the tickets do convey the excitement and energy of the sports and I’ll be keeping mine as souvenirs of the event. The Olympic Games opening ceremony kicks off tonight, and my first Olympic event is fencing tomorrow morning.

It took me a lot of effort and I had to fight hard to get my tickets, but I can say now it was worth it. And the sporting cliché of “no pain, no gain” was never truer.

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