From the monthly archives:

April 2012

Shanghai’s Go-Fast Brand Image

by Ray Ally on April 13, 2012

Image: Ray Ally This weekend the Formula One (F1) circus comes to China with the Chinese Grand Prix in Shanghai. Hosting global events is one of the many ways cities in China seek to enhance their brand image at home and overseas. Sporting occasions are particularly attractive, but not every city can host an Olympic […]

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Changing Geography Of China’s Brandscape

by Ray Ally on April 9, 2012

Photo: Ray Ally When most people talk about China, they often think of it as one country. After all Mao Tse-tung and the communist party have spent the last 60 years trying to unite the country. Creating one party, one political system and introduced one language, Putonghua (common speech) to achieve this goal. However, for […]

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