Tough Love For 24 Million Chinese Men

by Ray Ally on June 25, 2010

Chinese boys 119, Chinese girls 100. No this isn’t a basketball score, but the imbalance of the sexes of babies being born in China. In rural areas this number raises to 140 boys to 100 girls. In western countries, a normal ratio should be around 107 boys to 100 girls. In China this is becoming a serious social problem, which I touched upon last week in my story Feng Shui Baby Girls.

I was also interviewed by CNN’s Emily Chan who covered this issue. Her story was about China’s one child policy and how selective abortions have lead to a surge in bachelors. Her story ‘Chinese men find it tough to find mate’ includes my quote:

“Over the years that imbalance has been caused by parents wanting sons and historically and culturally a son is more valuable to have in a family because they can earn more money and can look after the parents when they get old.”

An interesting story, which highlights China’s ‘marriage parks’, which are becoming more popular in the big cities. Especially among anxious parents, wanting to find suitable marriage partners for their single children. Carrying photos, examination certificates and curriculum vitaes of their child to show and swap with other parents in a similar situation.

The average age for marriage in China is 27 for women and 28 for men. A trend which is steadily rising, so parents are worried that their children will stay unmarried. However, more importantly what they really want is grandchild. Which hopefully will be a boy, so just perpetuating this problem further.

Ray_CNN_Marriage

{ 0 comments }

Get Your World Cup Kit On!

by Ray Ally on June 18, 2010

FootballKit

Photo: Found on the web England vs Argentina.

The World Cup kicked off this week in South Africa, without China who failed to qualify. Despite this football is a hugely popular spectator sport in the country. In Beijing, many of the bars and restaurants have been packed with fans watching the games late into the night.

A recent survey in the city reported that 45% of people would put football ahead of work. Three-quarters of those interviewed intended to watch matches during the month long competition. A further 23.8% planned to take periods of leave and even 2.8% said they would quit their jobs.

Because of the time zone difference between South Africa and China, the games start in the evening here at 7.30pm. However, others don’t start until 10.00pm or even 2.30am in the morning. So employers are expecting the World Cup to have a negative effect on employee performance and attendance.

In a bar this week I was watching a game with my Chinese friend, Ozark, who made an obvious yet interesting observation.

“We have 1.5 billion people in China, yet we can’t find 11 people that can kick a bloody football”

He went on to add it was all down to China’s one child policy, (see previous post) which has created a country of Little Emperors. Individual competition and being the best is promoted at school and university over the idea of cooperation and teamwork.

This bar stool philosophy may have some relevance, especially when you look at the last Olympic games in Beijing. Yes, China did win 51 Gold Medals, the most for any country. However, on closer inspection it was for mainly individual sports. It would appear China does excel at gymnastics, diving, table tennis, badminton, shooting and other singular sports more team-based games.

Well that may explain China’s bad performance, but not sure how to explain England’s poor start. A terrible fumbling goalkeeping error cost us the game against the USA. Newspaper writers in the UK had a headline frenzy ‘Shock N Awe’ the ‘Hand of Clod’. The latter headline being a reference to the ‘Hand of God’. The goal that Diego Maradona scored with his hand to knock England out of the 1986 World Cup quarterfinals.

To cheer me up Ozark sent me a web link to these World Cup Beauties. 32 Chinese models wearing painted on football kits, one for each of the competing teams. Well China may not be among them, but there is no end of support for the World Cup competition in China.

So this weekend I will be back in the bars with Ozark and my Chinese friends cheering “Yingguo Jia You” (Come on England). Hoping 11 English men can not only kick a bloody football, but keep it out of our own goal.

{ 0 comments }

Feng Shui Baby Girls

by Ray Ally on June 15, 2010

FengShui_MotherBaby

Photo: Ray Ally

Many regular readers have asked why I haven’t posted so frequently over the last few months. The simple answer is – I was having a baby. Well actually not me, but my wife.  So I am happy to report that two weeks ago today, she delivered a healthy baby girl by Caesarean section (C-section).

In China, C-sections account for 46% of babies being born. A number three times higher than the World Health Authority’s (WHO) alarm level of 15%. An increasingly rising world epidemic, which the WHO is rightly concerned about. Especially, as the vast majority are elective operations, rather than performed out of medical concerns for the mother or child.

Many women in China, especially professional career women choose to have C-sections as they are seen as fast, painless and predictable. The operation is also perceived as having less effect on their future sex life.  With these reasons in mind, my wife too wanted a C-section. It also meant she could choose the day of birth, so had consulted her Feng Shui Master to make sure of an auspicious day.

C-sections are also favoured by local hospitals in China for several reasons. Firstly, the operation costs two to three times as much as natural birth. This is substantially increased in private hospitals, so provides doctors with a strong financial incentive for persuasion. Secondly, given the huge population of women, C-sections make the process easier to control and manage. Hospitals become baby factories, with well-oiled production lines pulling out one baby after another.

My wife and I had much discussion over the birthing issue, as my Western and her Eastern perspectives did not always agree. However, after consulting many doctors, researching online and talking to other mothers she changed her point of view. Eventually realising that natural birth would be a better and healthier solution for her and our baby.

Unfortunately in our case, several complications set in with her pregnancy. The most serious was placenta previa, a low-lying placenta and the more dangerous placenta accreta. With natural birth these could cause severe blood loss and require a blood transfusion and hysterectomy to control the bleeding. Given these conditions, doctors recommended a C-section as our only option.

Three weeks earlier than planned, our baby was successfully delivered by C-section – and it was a girl. Now this was not a problem for me, as I wanted a girl, but my wife secretly would of preferred a boy. Our doctors had previously hinted it could be a girl, as it is illegal for doctors to tell you the sex of your unborn child. More importantly, we both wanted a happy and healthy baby regardless of its sex.

However in China, boys are still the preferred children that parents and even more so grandparents demand. This is because the One Child Policy introduced in 1979 is still in effect, so families only get one chance to have one child. The policy has resulted in an unnatural imbalance of boys being born. Or more accurately, a large number of girls being terminated either before or right after birth.

This terrible situation is well documented and far worse a problem in rural areas of China. Total abortions for various reasons in China are estimated at 13 million, compared to 20 million births. Selective sex abortions have lead to a gender imbalance that threatens the social harmony and demographics of the country. Latest reports by Chinese Academy of Social Sciences suggest that 20 million men could be without spouses by 2020.

Immediately our daughter was born, we already had an English name and called her Tanya. However, we didn’t have a Chinese name, which she will need being a Chinese citizen. Originally the name Tanya, came from the Chinese name Tian Ya 天 雅 (Sky and Beautiful). As we thought the idea of having a name that sounded similar in English and Chinese was a great one.

Unfortunately, Canthy’s Feng Shui Master was set against it.  As the name Tian 天 translated to ‘Sky’, which had a meaning too big for a girl. Especially for one born in the year of the tiger, as tiger women are supposed to be headstrong and difficult to control. He said the name would only give her more pressure to live up to and unhappiness in life.

Whilst not a total believer in Feng Shui, I do believe that many elements of this art and science are based on sound principles. Just like the superstition in the UK of ‘not walking under a ladder’. Which is based on the rational notion, if somebody was working overhead they might drop something onto you. Therefore I don’t pretend to agree or understand everything about Feng Shui, but I am sensitive to its cultural importance in China, with dates back thousands of years.

For now our daughter only has an English name, but my wife is taking Tanya to visit the Feng Shui Master next month. I joked to my wife that with the oversupply of men in 2020, she will be more valuable. So in the future she will have even more men to choose from. My wife quickly added, that maybe she could also ask the Feng Shui Master about Tanya’s  future husband.

At this suggestion I sighed and reminded her that Tanya is only a few days old, so a little too young to be marrying her off. And anyway she is already daddy’s little girl, so I don’t want to be thinking about her boyfriends or husbands, for at least another 20 years.

{ 0 comments }

Levis_Store_China

Photo: Ray Ally

Earlier this year Levi’s, the iconic American brand announced it is going to launch a new global brand in China. This is the first time the company had launched a brand outside the US, which highlights the importance of China to the company.

Despite Levis Strauss & Co. having a 150 year history, Levi’s has only been in China for the last ten years. Previously it pulled out its China operations and manufacturing in 1993 due ‘pervasive violation of human rights’ by its factory contractors making its garments. Since its return it has built a strong reputation and now has over 500 stores on the mainland.

The brand is well known in China as being fashionable and premium, but is also seen by many as being too expensive. So this new sub brand will help to grow its market share, as an entry point to the brand. This diffusion strategy is more common among the high end fashion brands, which Giorgio Armani was a pioneers of in the 80s.

Realising the market for couture fashion was shrinking Giorgio Armani, began creating a number of lower priced diffusion lines, to extend the brand to a wider market. The brand now stretches from the topline Giorgio Armani and Armani Collezioni, down thorough to Emporio Armani, Armani AX and lastly Armani Jeans.

Media magazine recently ran a story about Levi’s; Will Levi’s new global brand prove a good fit in China? As part of that piece, I was interviewed by journalistic Kenny Lim, on my thoughts.

“This new offering could work for Levi’s, as a lot more consumers are likely to get to know the brand now. In terms of strategy and the rollout, it must make a very clear distinction between its main and secondary brand.

The sub-brand must have a unique look and feel and consumers need to be able to see the difference, so this has to be supported by clear communications. In terms of a brand launch, there cannot be a better time than summer – as messages of vibrancy and youthful exuberance can be conveyed and is suited for the new brand.

The new line can’t just be a cheaper version of Levi’s but yet it must still reflect the overall heritage of the brand.”

A handful of other consultants were also interviewed and added some smart comments to the debate. You can read their responses and the full story here.

One big questions to be answered, is how the new brand will fit with the current brand lines of Levi’s® (est. 1873), Dockers® (est. 1986) and Signature by Levi Strauss & Co.™ (est. 2003). Also how will they brand it; using the Levi’s name, in part or full; or create a new name and identity?

Interestingly, the red and white Levi’s ‘bat wing’ logo that the brand currently uses, was designed in 1969 by Walter Landor the founder on my company Landor.

When Levi Strauss & Co. executives wanted a new garment label for their blue jeans in 1969, they came to Walter Landor, whose designers developed the distinctive red-and-white “batwing” to be placed on back pockets. The red shield mimicked the pocket’s stitch pattern and incorporated the Levi’s lettering. This was among the first designs to mix capital and lowercase letters throughout a single logo.

In the 1950s, blue jeans were a symbol of rebellion against society, which is very similar to how they were viewed in China in the early 80s. Nowadays, they have become a mainstream garment and a staple item in everyone’s wardrobes. However, I predict the new Levi’s brand might echo its rebel roots, to help differentiate itself and better connect with the urban youth in China.

{ 0 comments }

Going Green In China

by Ray Ally on May 5, 2010

Last week I did an interview with Jo Kent from CNN on a story about consumers in China ‘going green’. The story by Emily Chan,  focused on Tsingtao beer one of China’s leading brands who are accused of violating environmental standards.

Would Chinese consumers ‘go green’ — if given the choice?

Qingdao, China (CNN) — In Qingdao city on the eastern coast of China, Tsingtao beer is the pride of the people.

The brewery is the central attraction. More than 3,000 wide-eyed tourists visit every day, filing off buses to marvel at the production site of their favorite beer.

What many do not know is that the Tsingtao Brewery Group was recently accused of violating environmental standards. It is just one of 20 companies named on a “polluters’ blacklist,” including major companies such as Hitachi, Philips and China’s most popular instant noodle maker, Master Kong.

With concerns about health and product quality growing in China, consumers are looking to buy more safe green products. However companies need to make sure that they are not just jumping on the green bandwagon. And that their products are making a real and measurable effort to be environmentally responsible. Not only in terms of product quality and ingredients, but also in terms manufacturing processes and corporate employee behaviour.

Early next month Landor will be releasing its Green Brands survey for 2010. It will be interesting to see what issues Chinese consumers care most about and how many of the current brands are addressing these concerns.

{ 0 comments }

Chinese Brands Dominate In Asia

by Ray Ally on April 29, 2010

BrandZ

Images from BrandZ

BrandZ Top 100 Most Valuable Brands 2010 was released yesterday. The survey asks over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands from different industry sectors. Produced by Millward Brown Optimor, it measure and ranks the top brands in the world across category and region.

The survey has been running since 2006 and is now in its fifth year. Not surprisingly, the top ten brands today have performed been pretty consistently over the years. Although they jostle each other for position they remain with a few exceptions the same brands from five years ago.

What is interesting is to see the rise of China brands and how they have been increasing in brand value and position. In 2006 Asia was dominated by Japanese brand, with only one Chinese brand in the top ten. Today four of the top five brands in Asia are now from China, and India now has one brand in the top ten.

BrandZ_Asia

So, in a relatively short space of five years Chinese brands have come to dominate Asia. However it will take a lot longer for them to crack the Global 100, which is still dominated by American brands.

An interesting read and well worth visiting the website and downloading the PDF to get the full story.

{ 3 comments }

BMW Brings ‘Joy’ To China

24 April 2010

Photos: Ray Ally
BMW has just launched its new global advertising campaign called ‘Joy’ in China. The launch coincides with last weeks, Shanghai Grand Prix and the opening yesterday of the 11th Beijing International Auto Show.
The campaign has been localised for the China market and the word Joy has been translated into the Chinese word Yue [...]

Read the full article →

China’s New Sporty MG: Goes From 2 To 4 Door And 1.8 Kids

8 April 2010

Photos: Ray Ally
On a recent trip back to Beijing, I saw the newly launched China made MG6. It’s the brands first all new car design in 15 years and the first since MG was sold to Nanjing Automobile in 2005. Then in 2007 Nanjing Automobiles were bought by SAIC, which is now the third largest [...]

Read the full article →

Dim Sum Stories – Gooooogled Out, Homeless China Chic and Coca-Cola Pandas

4 April 2010

Goooogled Out

The Google saga has been running for weeks, but I got bored and Gooooogled out a long time ago. Every news station, newspaper and blog has covered the story to death. From politicians, journalists to amateur armchair activists, the story has been reported from every angle. However, for the last word on this [...]

Read the full article →

BASF: The Love Chemical Company

26 March 2010

Photos: Ray Ally
Most corporate advertising is bland and boring, so I hardly ever look at the pictures yet alone read the copy. However the new ads from BASF made me stop, look and read.
They appeared last week in China Daily, as part of BASF’s first ever unified global campaign. Based on the idea of ‘love [...]

Read the full article →